Court Not Charmed by Tootsie Roll’s Copying of Dum Dums’ Packaging
(March 17, 2019) Dum Dums spent $220,000 and 20 months to redesign its packaging in 2011, resulting in an increase in its share of the lollipop market. Its rival Charms Mini Pops took only five months and ignored its usual third-party consultant to come up with a package using elements of the Dum Dums’ package, […]